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M2M Daily exclusive with Jasper Wireless
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M2M Daily exclusive with Jasper Wireless

M2M Daily exclusive with Jasper Wireless

by DanielJune 20, 2012


Macario-Namie-VP-Marketing-Jasper-Wireless-MobileM2M Daily caught up with Macario Namie, VP of Marketing at Jasper Wireless to talk about minimizing cost, monitoring about 2 billion events per month and catering to the customer experience.

M2MD: How would you describe Jasper Wirelesses’ role in the M2M space?

MN (Macario Namie): Jasper Wireless is at the heart of the M2M value chain.  We work with mobile operators globally to provide the M2M connected devices platform that enables enterprise customers and device manufacturers to profitably introduce, connect and manage embedded mobile devices.

 

Powered with the Jasper platform, operators can deliver M2M services to companies requiring services for both traditional M2M applications (such as fleet management, vehicle telematics, smart grid and asset monitoring) and connected consumer electronics (such as e-readers, personal navigation devices, tracking devices and digital picture frames).

 

The Jasper platform is a cloud-based solution that gives operators a fast and low-cost entry into the market.   Jasper Wireless partners with 12 operator groups, representing 91 operating companies around the world and serving over 600 enterprise customers globally.   The Jasper platform is a key component of the M2M strategy for Telefónica / O2 (UK, Europe), AT&T (USA), KPN (Europe), VimpelCom (Russia, Eastern Europe), América Móvil (Latin America), Rogers (Canada), NTT DoCoMo (Japan), SingTel (Southeast Asia), Etisalat (Middle East, Africa), Telstra (Australia), Optimus (Portugal) and CSL (Hong Kong).

M2MD: During your time working with developers, what are the recurring limitations that they have encountered?

MN: There are some fantastic engineering organizations that are building and managing connected devices – Garmin, Honeywell, General Electric, just to name a few.  However, these companies are not in the core business of building devices for the mobile network.  These companies are not Apple, Motorola, Nokia, etc.   As a result, there is a tremendous learning curve in building devices specifically programmed for the mobile network, with all its strengths, limitations and nuances.  When you build a device that uses fixed line – Ethernet or WiFi, for example – the transport bearer gives you a lot of forgiveness.  Packet loss, chatty applications and always-available access are all factors that you take for granted.   In the mobile network environment, these elements can cause tremendous unanticipated costs or severe performance degradation.  So the time it takes to learn, trial and fix errors when building a connected device for the mobile network is a constant theme we hear from developers.

M2MD: As a developer, what makes Jasper my preferred partner?

MN: Jasper Wireless has a lot to offer the developer at the device manufacturer.

We host M2M.com, a community for machine-to-machine, embedded wireless
and connected consumer devices development, where developers can find the information they need to connect devices, get to market and provide a great user experience.

When considering network options, device developers need much more information than a price-per-megabyte for your data.  They want to make sure any operator they work with is able to provide the functionality they need to efficiently run a connected device business. Choose operators who can offer the Jasper Control Center platform and you get easy-to-use tools for self-service provisioning, customer care, subscription management, cost management and many other operational complexities.

One of our most powerful capabilities is an automation engine that can monitor about 2 billion events per month and allow enterprises to write rules against those events.  These capabilities greatly increase efficiency to help minimize costs and maximize revenue.

When you connect your devices on networks that include the Jasper platform you’ll gain five distinct advantages over other operators’ M2M solutions:

  • Fast time to market
    • Get your device in market in weeks, not months or years, with a completely turnkey solution and start generating revenue sooner.
  • Developer tools
    • Get the real-time testing environment you need to develop and deliver high quality products.  Developers can order a developer kit to access these tools prior to contracting with the operator.
  • Superior user experience
    • Offer a zero-touch experience that enables a customer’s device to work out of the box, with no time and energy wasted on activations, and take advantage of diagnostic tools to easily troubleshoot any issues and maximize device uptime.
  • Lowest TCO
    • Jasper offers the lowest total cost of ownership with no upfront investment as well as the lowest ongoing costs to operate your connected devices over their lifetimes.
  • Global platform with a single API
    • Expand into new markets much faster and easier when you have a common platform.  A growing number of the world’s leading operators are standardizing on the Jasper platform.

M2MD: Can you describe prior projects that Jasper have partnered with that have since gone to market on an international scale?

MN: Across the more than 600 enterprises that utilize the Jasper platform today, many of them are multi-nationals who work across several of our operator partners.  Just to name a few – Garmin, TomTom, Verifone, Coca-Cola, Procon, Cantaloupe, CalAmp.  And there are many, many more which are just getting started in one region with the expected growth path into other international markets.

M2MD: What is the 5 year plan for Jasper Wireless?

MN:Well, five years is a long time in what is such a rapidly-changing and highly dynamic market.  I can share that we plan to continue growing at the strong rate we are today.  Jasper Wireless is the recognised global leader in the connected devices platform market, based on live deployments with 12 operator groups (represent 91 operating companies) and serving over 600 enterprise customers globally, up from 500 enterprises just 4 months ago.  We provide operators and their customers the opportunity gain an operational standard across disparate regions – we’ve created a network effect.  We look to increase this steadily over the five years and expand our network by building partnerships with more operators in new areas that we don’t serve today.

M2MD: M2M is gaining momentum in terms of adoption, do you envisage any bottlenecks in its adoption with the general consumer market?

MN: If a device is to succeed in this competitive market it is imperative that it offers an enhanced user experience.  Vendors entering this market are currently trying to push-out devices in three months with capabilities on a par to those it has taken telecoms manufacturers more than 3 years to achieve.  Vendors wish to maximise profits by reducing the time developers spend on network connectivity issues but are struggling to still produce intuitive devices.

Consumers demand a full out-of-the-box experience, where the complexity of the embedded mobile connectivity behind it is completely invisible to them.  Creating this seamless user experience is not traditional vendors’ core competency but failure to do so will result in the enterprise’s brand being tarnished. Once the SIM is activated in the device the vendor becomes accountable for the end user experience/relationship.

This bottleneck to adoption can be avoided by catering to the customer experience – the service bundle wrapped around the application has to be intuitive and compelling to drive continued use.  Vendors entering this field must learn to embed mobile connectivity and construct a business and support system around a commercial model at odds with their ‘box shifting’ heritage.

M2MD: Do you believe that M2M will be understood and accepted in the same light as ‘Mobile Phones’ per se, with the wider consumer population in coming  generations? For example, without Smart Meters in the house being mandatory, do you feel that there is enough consumer knowledge regarding the advantages of adopting M2M products and solutions?

MN: I don’t believe M2M needs to be known as a category in its own right by consumers for it to succeed.  Each vertical needs to serve its clear purpose and that is what consumers will buy into – whether that be a personal navigation device, a connected photo frame, in-car infotainment or a smart utility meter.  It matters not to the consumer what the back office technology is behind the gadget; what matters is that product having an obvious benefit to the user.  With Smart Meters, that benefit might be presented as a ‘greener’ energy, as more accurate billing, as less invasive – no need to have dubious strangers  turn up uninvited to read the meter.  Whether or not it is branded as part of the ‘M2M’ network or the ‘Internet of Things’ is probably going to be irrelevant to the majority of consumers.  The coming generations will simply accept connectivity as a given aspect of daily life anyway – try explaining life before mobile phones to a young person now and they can’t conceive of mobiles not existing.  So, the real objective should be to raise awareness of the advantages of each product or solution rather than of M2M as a general concept.

About The Author
Daniel
I’m an high tech enthusiastic. I love technology and how it makes our lives exciting. I’m always fascinated to see when technology exceeds our imagination and never stop to evolve. M2M (or Machine to Machine as some people call it) is where I believe the future lies. In the last decade alone the utilization of technology allowing machines to talk to each other become somewhat a phenomena which now days integrates to almost every aspect of our lives (in some cases without even know it). Here at the M2M Daily, we try to keep you up to date with everything M2M – Enjoy!